There is a new kind of information: electronically processed binary information rather than memes. There is also a new kind of copying machinery: computers and servers rather than brains. But are all three critical stages carried out by that machinery?
What to call it, as Boing-Boing asks:
She doesn't have a name for it, but it's related to the difference she sees between memes and digital information.
And New Scientist even has a contest.
Well...denes, obviously. (Or maybe 'demes' if you want to vary the variant rather than the original.)